'The Simpsons Movie': Burger King ad boosted cinema attendances

Fast food tie-in benefits Simpsons Movie ticket sales

by Jacquie Bowser Brand Republic 24-Aug-07, 09:10

LONDON - Consumers are more likely to go see a movie when it is advertised within a food commercial, rather than if it is advertised alone, according to new research.

People who saw a Burger King television ad featuring 'The Simpsons Movie' were 40% more likely to go and see the film than those who were only exposed to the...

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