Sony Pictures promotes Surf's Up with Piczo homepage deal

by Hayley Pinkerfield Revolution UK 03-Sep-07

Sony Pictures is targeting teenagers via social networking site Piczo to promote its animated film Surf's Up. The deal includes a two-day homepage takeover, featuring characters from the film. Users can also visit a branded special at www.surfs-upmovie.piczo.com to view a video trailer, download wallpaper and buddy icons, and leave messages for friends.

The deal was brokered by Microsoft Digital Advertising Solutions (MDAS). Manning Gottlieb OMD managed the campaign. MDAS claims to have signed double the number of entertainment campaigns in the period...

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