NFL: wants bigger UK fan base

NFL: wants bigger UK fan base

Not Actual Size to promote NFL in UK

PR Week UK 05-Sep-07, 18:06

The National Football League (NFL), the professional American football league, has called in a UK agency for a mass experiential campaign.

Not Actual Size, recently set up by The Fish Can Sing co-founder Dan Holliday, is tasked with raising awareness of the first regular-season NFL game to be played outside of...

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