MindShare to split £15m Axa with MPG

Ian Darby Campaign 07-Sep-07

The financial company Axa has split its £15 million media planning and buying account between Media Planning Group and MindShare.

MPG will handle media for the Axa Sun Life-branded products, while MindShare will handle planning and buying for the main Axa brand. The bulk of the work for the Axa...

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