Royal Opera House launches recruitment drive on YouTube
by Nikki Sandison Brand Republic 04-Oct-07, 09:10
LONDON - The Royal Opera House is launching an ad campaign, including video clips on YouTube, to recruit backstage and customer service staff.
The campaign, by Aia, includes print, outdoor and viral elements and is designed to appeal to a diverse audience. The ads, which feature the strapline "find yourself", target potential applicants...
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