Virgin Media strengthens weekend football content

by Andrew McCormick Media Week 11-Oct-07, 15:45

LONDON - Virgin Media has upped its sports content online with the launch of near-live coverage of the build-up to football matches from stadiums around the country.

The broadcaster will deliver interviews, commentary, fans’ views and comedy sketches in the build-up to kick off every weekend. Virgin Media has signed a deal with internet TV provider M3U.com...

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