Coca-Cola plans Chinese drinks

by Jemima Bokaie Marketing 16-Oct-07, 08:30

LONDON - Coca-Cola is to launch a range of drinks based on traditional Chinese herbal ingredients and recipes.

The drinks giant has set up a research centre in China to develop the beverages. A spokesman for Coca-Cola said that the company was aiming to launch them in the...

To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.