Google and Nielsen ink deal for TV ad data
by Alex Donohue Brand Republic 24-Oct-07, 11:20
LONDON - Google has agreed a multi-year deal with TV ratings company Nielsen to provide detailed demographic information for the search giant's TV advertising system, Google TV Ads.
Under the deal, Nielsen will provide Google in-depth information on the habits of people watching particular TV programmes, including gender, marital status and income, which Google will use for its...
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