NFL: launches experiential campaign

NFL: launches experiential campaign

NFL unveils outdoor experiential campaign for London game

by Alex Donohue Brand Republic 25-Oct-07, 15:50

LONDON - The NFL's first competitive game to be held outside the US, between the Miami Dolphins and the New York Giants at Wembley Stadium this weekend, will be promoted by a major experiential campaign.

The outdoor campaign, which was devised by experiential communications agency Not Actual Size, will take place over the next few days in and around central London. It will feature a...

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