Warning over social networking advertising

by Andrew McCormick Media Week 29-Oct-07, 15:40

LONDON - Brands are channelling ad spend into social networks without any means of measuring return on investment, according to a major new report published today.

The report, JupiterResearch’s Social Marketing in Europe: Creating and Measuring User Engagement, found that a third of online advertisers in Europe plan to use profiles on social networks to engage...

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