Virgin Media lines up ads for EPG and VoD

by Tristan O’Carroll Media Week 30-Oct-07, 09:00

LONDON - Virgin Media plans to start carrying advertising around its video-on demand service and electronic programme guide next year for the first time.

Malcolm Wall, chief executive of Virgin Media’s Content Division, said testing is currently underway for pre-, mid- and post-roll ads to be placed in VoD content. However, he said that...

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