Orange launches colourful 'never-ending' campaign
by Paul McNally Brand Republic 01-Nov-07, 12:20
LONDON - Orange has launched a 'never-ending website' to support a new £6m advertising campaign for its unlimited mobile phone call packages in the run-up to Christmas.
The "Good things should never end" campaign, which encompasses television, outdoor and press advertising, will be backed with in-store advertising in all of Orange's 343 UK stores. To tie in...
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