Guinness to debut £10m domino toppling ad
by Alex Donohue Brand Republic 08-Nov-07, 09:10
LONDON - Guinness is to debut its £10m Abbott Mead Vickers BBDO-created TV ad tonight, directed by Nicolai Fuglsig, the creator of Sony Bravia 'balls' ad, and involves a giant domino-toppling spectacle set in a rural Argentinian village.
The 90-second "tipping point" TV ad is Guinness' most expensive campaign work to date, was filmed in a poor Argentinian mountain community. It features an intricate domino cascade watched by...
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