Pepsi takes Platinum at inaugural Digital Media Awards

Media Asia 14-Nov-07, 09:25

HONG KONG - Pepsi’s ‘Creative Challenge 2’ has taken the ultimate honour at Digital Media’s first awards show held in Hong Kong, scooping the Platinum award from a field of heavyweight contenders.

The Agenda-developed campaign, which revolved around consumer participation, asked users to upload mugshots that could potentially feature on special edition Pepsi cans. In all, five golds were handed out during...

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