Online: 72% of publishers expect a rise in internet display ads next year

Online display ads to drive publishers' revenues in 2008

by Alex Donohue Brand Republic 05-Dec-07, 11:30

LONDON - Internet display ads and online sponsorship will be the fastest-growing revenue stream for publishers in 2008, while two-thirds of firms are expected to increase their CPM income, according to new research.

The study, which was conducted for vertical search firm Convera, found 72% of publishers are predicting a rise in display advertising revenues next year, while 67% anticipate a rise in...

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