Trident... pulled

Campaign's Top Ten Turkeys 2007

by Campaign Campaign 13-Dec-07, 10:36

Here they are, the ads that have driven us crazy in 2007. Campaign has picked the ten biggest howlers to have dogged our screens over the year, ranging from mediocre work from agencies that should have known better to ads that simply should never have seen the light of day. Got any to add? Go to the comment box at the bottom of the story.

1. Trident Chewing Gum “Mastication for the Nation” isn’t a half-bad strategic idea, but in this business, execution is everything, and, in this case, JWT produced a howler for Trident...

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