Social networking: improved search facilities

Social network 'super advocates' to influence brand choice

by Jacquie Bowser Brand Republic 15-Jan-08, 08:45

LONDON - The progress of social networks will lead to the rise of ‘super advocates' who will have the power to make or break a brand's reputation in 2008, according to research by information company Experian.

Experian suggests that super advocates, its monicker for highly influential, outspoken figures, will create one of the biggest challenges to companies trying to tap into user-generated content for advertising and...

To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.