Fox uses viral force to promote Family Guy DVD launch
by Staff Brand Republic 16-Jan-08, 11:50
LONDON - Twentieth Century Fox is using a viral campaign on Bore Me to launch the DVD release of 'Family Guy Presents Blue Harvest', which retells the story of the original 'Star Wars' movie.
The dysfunctional Griffin family portrays various 'Star Wars' characters, including Peter as Han Solo and Stewie as Darth Vader, to retell the George Lucas classic 'Star Wars: A New Hope'....
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