Cinema ad spend up as retail and online boost presence
by Sarah Crawley-Boevey Media Week 22-Jan-08, 10:53
LONDON - Cinema ad spend rose last year for the first time in three years, posting a 10% rise from 2006, after retail and online brands significantly upped their use of the medium.
Cinema Advertising Association figures for 2007, provided by Nielsen Media Research, show cinema ad spend in 2007 totalled £170m, up from £154m in 2006. Apple was one of a number...
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