Reuters: plans new content areas

Reuters partners with Adify for vertical ad networks

by Jacquie Bowser Brand Republic 22-Jan-08, 14:45

LONDON - News service Reuters is to aggregate content from small- and medium-sized publishers on its website, and sell the ad space around it using vertical advertising created by Adify Corporation.

The content areas, which will launch on Reuters.co.uk and other Reuters sites in Europe, the Middle East and Africa next month, include personal finance, automotive, football and newsblogs. The networks...

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