ITV cuts F1 sponsorship price after poor interest
by Emma Barnett Media Week 29-Jan-08, 10:40
LONDON - ITV has been forced to drop the price of the 2008 F1 season sponsorship package from £4m to less than £3m due to insufficient interest in the property at the original asking price.
One agency's head of broadcast said: "I am so surprised that ITV still hasn't managed to sell this one after last year's success with Lewis Hamilton. "The asking price has...
To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.
Having trouble logging in?
If you are having problems, please email our helpdesk: help@brandrepublic.com
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
