ITV cuts F1 sponsorship price after poor interest

by Emma Barnett Media Week 29-Jan-08, 10:40

LONDON - ITV has been forced to drop the price of the 2008 F1 season sponsorship package from £4m to less than £3m due to insufficient interest in the property at the original asking price.

One agency's head of broadcast said: "I am so surprised that ITV still hasn't managed to sell this one after last year's success with Lewis Hamilton. "The asking price has...

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