Sheilas' Wheels launches ad campaign for female home insurance product

by Antoinette Odoi Marketing 01-Feb-08, 15:21

LONDON - Sheilas' Wheels, the women's motor insurance company, is rolling out an ad campaign to promote its new female-focused home insurance product.

The brand, whose current TV ads for car insurance are fronted by various ‘Sheilas' clad in lurid pink, is aiming to raise awareness of its new offering through a print...

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