Bottled water industry mounts campaign to fight eco-backlash

by Jemima Bokaie Marketing 11-Feb-08, 17:00

LONDON - A nationwide consortium of bottled water brands are joining forces for a campaign in response to the recent eco-backlash against bottled water.

The initiative, which is yet to be named, is being led by the Bottled Water Information Office (BWIO), which was set-up by the British Soft Drinks Association (BSDA) in 2007...

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