Balls...inspiration for a raft of ads?

Advertising: is it just a load of cog and balls?

by Noel Bussey Campaign 15-Feb-08, 08:30

Sony's ‘balls' and Honda's ‘cog' are thought of as classics. So much so that many commercials that have come afterwards owe them more than just lip-service, Noel Bussey writes.

Every once in a while, an ad will come along that affects you so profoundly that it causes involuntary reactions, whether they are physical or mental. They can manifest themselves...

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