SPA Way breaks new ground with licensing plan

PR Week UK 21-Feb-08, 06:00

A London PR agency has 'licensed' its media relations strategy in what is believed to be the first deal of its kind in the UK market.

The SPA Way has signed up Wilmslow-based independent agency Pazang PR as its first 'licensee'. Pazang will follow The SPA Way's pay-by-results media relations method, which guarantees a client a...

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