Pfizer uses Edelman for global comms push

by Marc Longpre PR Week USA 22-Feb-08, 11:13

NEW YORK: The Pfizer Foundation has launched a new grant initiative with a global communications push, supported by Edelman. According to a Pfizer communications officer, Edelman is lending assistance to the foundation's in-house team.

Imraan Munshi, communications director for Pfizer, said that much of the work for the project is being handled in-house, with Edelman assisting on coordination efforts with the 15 NGOs, scattered...

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