Rank reviews media after profits fall
By Andrew McCormick Media Week 26-Feb-08, 10:45
LONDON - Mecca Bingo owner Rank Group is reviewing its media agency relations amid a profits dip prompted by the smoking ban and a government crackdown on gambling machines.
Rank, which also owns betting outfit Blue Square and Grosvenor Casinos, is understood to have a budget of £5m for media in 2008 and spent £1.4m promoting Mecca Bingo in...
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