Bauer enters digital arena with Ditto.net
by Sarah Crawley-Boevey Media Week 03-Mar-08, 19:10
LONDON - H Bauer is readying a major digital initiative, the first since its acquisition of Emap, which will be a social networking site for film buffs and music enthusiasts, and billed as Last.fm meets Amazon.
The launch of the site, Ditto.net, is the first in a series of planned music-themed extensions to Bauer’s portfolio. Ditto.net is about to go into beta testing, with a launch...
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