Adidas to take on Nike+ with branded handset

by Gareth Jones Marketing 04-Mar-08, 08:45

LONDON - Samsung is launching an integrated promotional drive to back the UK launch of its F110 Adidas phone, which is being positioned as a rival to the Nike+ training system.

The F110 handset, which is designed for fitness fanatics, features a heartbeat monitor and a step counter, as well as an MP3 player. It is understood that Samsung will market...

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