Carlton Screen Advertising: bought by Digital Cinema Media

Carlton Screen Advertising sold to joint venture for £500k

by Darren Davidson Brand Republic 06-Mar-08, 09:10

LONDON - ITV has sold Carlton Screen Advertising, the UK's largest cinema advertising sales house, to a joint venture between Cineworld and Odeon Cinemas for £500,000 in cash.

The rival cinema chain operators have formed a 50:50 joint venture called Digital Cinema Media to run Carlton Screen Advertising. The sale comes three months after CSA approached Cineworld with...

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