MPG online strategy lures Nationwide into £20m deal
by Andrew McCormick Media Week 11-Mar-08, 09:00
LONDON - Media Planning Group has scooped the £20m media account for Nationwide, edging out Carat and incumbent Mediaedge:cia with its digital plans for the banking group.
The Havas agency, which was thought to be the underdog on the shortlist of three, pipped larger Aegis and WPP rivals with plans to boost Nationwide's profile, while spending less...
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