Paul McCartney: fronts Peta vegetarian campaign

Paul McCartney fronts latest Peta campaign

by Alex Donohue Brand Republic 13-Mar-08, 08:30

LONDON - Sir Paul McCartney is fronting the People for the Ethical Treatment of Animal's latest print and online advertising campaign, to encourage people to become vegetarians.

The ads feature McCartney dressed in a pro-vegetarian t-shirt under the strapline: "I am Paul McCartney and I am a vegetarian". The McCartney ads are the organisation's latest spots in...

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