The Week: Media Planning Group snares £20m Nationwide brief

Campaign 14-Mar-08

Nationwide Building Society has appointed Media Planning Group to handle its £20 million media planning and buying account after a three-way pitch against Mediaedge:cia and Carat.

The decision brings to an end Nationwide's long-standing relationship with MEC, which has handled the account for 12 years. Nationwide said it was especially impressed with MPG's digital offering during...

To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.