The Revolution Search Marketing Report: The science of search

by David White, European operations director, Efficient Frontier Revolution UK 14-Mar-08

Despite growing online consumer spend, many organisations in finance, travel and retail are finding that their paid-search campaigns are starting to plateau.

With escalating online marketing costs and the rest of the search engine market now following Google's opaque bidding model, marketing agencies cannot continue to throw people at the problem in...

To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.