The next big thing ... Emotion Tool
by Caitlin Fitzsimmons Marketing Direct 27-Mar-08, 09:00
A Danish company has developed software to measure audience reaction to marketing images, writes Caitlin Fitzsimmons
LONDON - Emotion Tool, developed by Danish company iMotions, uses cognitive psychology and neuroscience research to measure the reaction of consumers to images. The premise is that the tool can...
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