H&M: top European retail brand

H&M: top European retail brand

H&M named Europe's top performing retail brand

by Darren Davidson Brand Republic 11-Apr-08, 08:30

LONDON - H&M, the Swedish fashion retailer, has been named as Europe's top performing retail brand with a value of £8.3bn, ahead of UK brands Tesco and M&S, which also featured in the report by Interbrand.

The brand consultancy said that H&M earned the accolade by delivering trend-setting apparel and couture to the mass market, through celebrity designers. Other top performers in a 25-strong list of...

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