IPA hits out at Google trademarks plan
by Tristan O'Carroll Media Week 10-Apr-08, 17:15
LONDON - The IPA has criticised Google's plan to scrap advertisers' exclusive right to bid on key words for their own brands, calling for a delay in the introduction of the change.
From 5 May any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland. Previously, companies could ask Google to protect their single...
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