77Agency academy aims to fill media skills shortfall
by Ann-Marie Corvin Media Week 15-Apr-08
A postgraduate training programme that aims to supply the media industry with marketing-savvy graduates, backed by firms such as Google, GroupM and Microsoft, has been launched by UK-based digital marketing outfit 77Agency.
A Europe-wide initiative, the 77Academy aims to take on 100 university graduates this year, including 70 from the UK. This is expected to increase to 1,000 by 2009. The 10-week...
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