News Corp is raising its online ad game
by Andrew McCormick Media Week 15-Apr-08, 09:00
The multimillion-pound raid by News Corporation on video ad network Utarget signals a shift in the company's ad ambitions. Andrew McCormick examines its Fox subsidiary's plans for the venture.
News Corporation's international TV subsidiary, Fox International Channels, launched an unexpected assault on the European online ad market last week. It spent a reported £10m to acquire a 55% stake...
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