News Corp is raising its online ad game
by Andrew McCormick Media Week 15-Apr-08, 09:00
The multimillion-pound raid by News Corporation on video ad network Utarget signals a shift in the company's ad ambitions. Andrew McCormick examines its Fox subsidiary's plans for the venture.
News Corporation's international TV subsidiary, Fox International Channels, launched an unexpected assault on the European online ad market last week. It spent a reported £10m to acquire a 55% stake...
To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.
Having trouble logging in?
If you are having problems, please email our helpdesk: help@brandrepublic.com
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Account Manager
- £28K to £32K
- Brand Manager
- Circa £30,000
- Marketing Manager
- Competitive with benefits
