Value of technology brands surge in Millward Brown Optimor survey

by Gemma Charles Marketing 22-Apr-08, 08:45

LONDON - Apple's launch of the iPhone last year helped boost its brand equity by more than 120% to $55bn (£27bn) last year, taking it to seventh place in the top 100 brands, according to the annual Millward Brown Optimor survey.

The BrandZ survey, which measures the brand equity of 50,000 global consumer-facing brands through a combination of consumer opinion and publicly available financial data, identified Google as the most valuable...

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