Tesco vows not to place Google keyword bids on rivals' trademarks
by Ed Kemp Marketing 29-Apr-08, 08:45
LONDON - Tesco has become the first major UK advertiser to take a stand against Google's decision to allow brand owners to bid against each other for keywords trademarked by rivals.
The UK's biggest supermarket chain has signalled its intention to take the 'moral high-ground', stating that it will not attempt to bid on search terms relating to its competitors. Tesco,...
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