ITV

On-demand web viewers deterred by TV-style ads

by Gareth Jones Marketing 29-Apr-08, 08:45

LONDON - ITV, Channel 4, Five and Sky risk alienating consumers by running TV-style ads before and after internet TV programmes, according to research from MindShare.

The majority of UK commercial broadcasters rely on pre- and post-roll ads to generate revenue from video-on-demand platforms, which allow viewers to watch shows via the internet. However, the MindShare...

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