IDMF: split with Internet World shoe

Reed plans IDMF-linked digital show after Internet World split

by Noelle McElhatton and Sarah Johnson at the IDMF Marketing Direct 29-Apr-08, 14:25

LONDON - The International Direct Marketing Fair, which started today, was hit by controversy when it was announced that show organiser Reed Exhibitions is to go 'head to head' with Internet World organisers CMP and launch a new digital show to co-locate with the IDMF in 2009.

The company says the move is in response to CMP's decision to relocate Internet World, which currently runs alongside IDMF at Earls Court 2 exhibition hall in London, to a...

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