Facebook: 'ignored' by Egg and HSBC

Banks 'ignoring importance' of Facebook word-of-mouth

by Paul McNally Brand Republic 01-May-08, 10:00

LONDON - Banks and credit card providers are ignoring comments made about them on social networking sites and are missing out on a chance to improve their corporate image as a result, according to a report.

Research published today by search marketing consultancy Tamar has concluded that most of the major personal finance firms have failed to set up an official presence on sites such as...

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