Brit signs on to Sky cricket coverage

by Fiona Ramsay Media Week 01-May-08, 11:38

LONDON - Brit Insurance is to sponsor Sky Sports’ Test match cricket coverage for the next two summers, including the 2009 Ashes series.

The deal is the first television broadcast sponsorship undertaken by Brit Insurance and extends the insurer’s involvement in English cricket. It is already the sponsor of Surrey County Cricket Club...

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