Mercedes-Benz

Mercedes-Benz targets younger drivers

by Alex Brownsell Marketing 06-May-08, 10:30

LONDON - Mercedes-Benz is launching a new campaign to make the marque more appealing to a younger generation of drivers.

While rivals BMW and Audi have successfully targeted drivers in their 30s or 40s, Mercedes is concerned its brand is not appealing enough in the under-50s market. In response it...

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