Mercedes-Benz targets younger drivers
by Alex Brownsell Marketing 06-May-08, 10:30
LONDON - Mercedes-Benz is launching a new campaign to make the marque more appealing to a younger generation of drivers.
While rivals BMW and Audi have successfully targeted drivers in their 30s or 40s, Mercedes is concerned its brand is not appealing enough in the under-50s market. In response it...
To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.
Having trouble logging in?
If you are having problems, please email our helpdesk: help@brandrepublic.com
Jobs
- WEB/DIGITAL DESIGNER :: MIDWEIGHT, Dylan*
- Good Benefits, South East England
- Senior Product Manager, Brother UK
- £excellent, North West England
- Senior Account Manager :: SHOPPER EMEA :: FMCG, Dylan*
- Up to £35k plus benefits, Central London
