Tourism Australia: dumps M&C Saatchi

Tourism Australia: dumps M&C Saatchi

Tourism Australia drops M&C Saatchi

by Staff Brand Republic 08-May-08, 14:50

LONDON - Tourism Australia has decided to end its relationship with M&C Saatchi, selecting DDB Worldwide and Saatchi & Saatchi to fight it out for its global creative account.

M&C Saatchi, which was behind the controversial "So where the bloody hell are you?" ad campaign, was knocked out together with Publicis Mojo, Singleton Ogilvy & Mather and Whybin TBWA....

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