McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

by Nicola Clark Marketing 13-May-08, 08:30

LONDON - Love them or loathe them, brands that elicit strong emotions stand out. As Marketing's fourth annual survey into brand popularity shows, even the UK's favourite brands attract their share of disdain.

While most brands would rather be loved than hated, consumer affection does not necessarily result in a clear commercial advantage. Regardless of whether a brand has inspired great love or...

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