Reebok recruits Hamilton as brand ambassador

by Ed Kemp Marketing 13-May-08, 08:45

LONDON - Reebok is to sign British Formula One driver Lewis Hamilton as its global brand ambassador in a multimillion-pound deal.

The Vodafone McLaren Mercedes F1 driver will join sports stars including Thierry Henry and Andrei Shevchenko, who are paid up to £10m each to promote the Adidas-owned sports brand. Traditionally,...

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