Tony Blackburn

Sky sponsors Tony Blackburn show

by Tristan O'Carroll Media Week 03-Jun-08, 15:40

LONDON - GMG Radio has secured Sky as year-long sponsor for Tony Blackburn's Weekend Breakfast show on Smooth Radio London, which will be networked nationwide on five Smooth stations from Saturday.

Sky will use the six-figure, year-long sponsorship to promote its services to Smooth Radio’s target audience of adults aged 40-plus, focusing on its Sky+ product. The new networked show will...

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